AI automation · Built in Addis Ababa

Your AI team,
or your finished AI product.

Boron is an AI automation company. We join your team and build alongside you, or we hand you a finished product that runs on its own, in Amharic, Afaan Oromo and English.

Assistants, automation and tools that take repetitive work off your team. See how we work →

Speaks your customers' languageAmharicAfaan OromoTigrinyaEnglishWorks with Telegram, WhatsApp, Telebirr, Sheets, Slack and your own systems

Evidence, not adjectives

One of our products, up close.

An example call from our call center AI, between a made-up telecom and its customer.

Example call · Amharic · 2:08

SIM swap without identity verification

Demo data

Agent

እሺ ችግር የለም። አዲሱን ሲም ከነቁጥሩ በእጅዎ ይዘዋል?

Okay, no problem. Do you have the new SIM with its number in your hand?

Customer

በቃ? በጣም ፈጣን ነው። ምንም መታወቂያ ምናምን አይጠይቁኝም?

That's it? That's very fast. You don't ask for my ID or anything?

Agent

አይ ምንም አያስፈልግም። ዋናው ነገር መስተካከሉ ነው።

No, nothing is needed. The main thing is that it's fixed.

2/5

The agent was polite and fixed the problem, but skipped the required identity check. A serious security risk.

Compliance: failed

Verifies identity before account changes

“You don’t ask for my ID or anything? No, nothing is needed.”

Topic: SIM and account changesCustomer: neutralGreeting 4/5 · Info 1/5 · Tone 4/5

Why now

Ethiopia is online, on mobile and ready for AI.

  • 28.6M

    people online in Ethiopia at the start of 2025

    DataReportal
  • 85.4M

    active mobile connections, about 64% of the population

    DataReportal
  • Telegram

    is the messaging app Ethiopians prefer, where most of your customers already are

    Quartz
  • 2024

    Ethiopia approved its first National AI Policy

    Digital Policy Alert

It is already working in Ethiopia

Banks, startups and NGOs are already using AI in local languages. Most businesses have not started yet, and that is the opening.

  • Banking

    Cooperative Bank of Oromia launched a Telegram and web chatbot in Amharic, English and Oromiffa.

  • Agriculture

    Digital Green's Farmer.Chat gives farmers advice by voice and text in Afaan Oromo and Amharic.

  • Fintech

    Kifiya uses AI-based credit scoring to provide input credit to farmers worth over 730 million birr.

Sources: GSMA, AI in Ethiopia, Digital Green.

Industries

AI for every sector.

The same building blocks, shaped around the way each sector actually works. Don't see yours? Talk to us.

  • AI for Health Centers

    Book, reschedule and remind patients of appointments

  • AI for ERP and Software Companies

    Add an assistant inside your ERP so users ask questions in plain language

  • AI for Banks and Microfinance

    Answer balance, branch and product questions in Amharic and Afaan Oromo

  • AI for Telecom and ISPs

    Handle package, top-up and outage questions without a queue

  • AI for Agriculture and Cooperatives

    Give farmers planting, pest and price advice in their language

  • AI for Retail and E-commerce

    Answer product and price questions and take orders on Telegram

  • AI for Logistics and Transport

    Send delivery updates and ETAs automatically

  • AI for Schools and Universities

    Answer admissions and fee questions day and night

  • AI for Hotels and Real Estate

    Reply to every inquiry within minutes and qualify serious buyers

  • AI for NGOs and Development

    Collect surveys and field data by voice or chat

  • AI for Factories and Manufacturing

    Turn production and stock sheets into daily summaries

Why Boron

Built to fix what slows your business down.

Speaks your customers' language

Assistants that understand Amharic, Afaan Oromo, Tigrinya and English, including messages that mix them.

Automates repetitive work

Replace manual data entry, follow-ups and reporting with workflows that run on their own.

Fits how you already work

Connect Telegram, WhatsApp, Telebirr, Google Sheets and the tools your team already uses.

Hands off to humans

When a customer is serious or upset, the assistant brings in your team with the full conversation.

Talks to your data

Ask your database questions in plain language and get answers with the source shown.

Your data stays yours

Clear data handling, role-based access and read-only connections unless you decide otherwise.

How we work

From first call to live assistant.

You talk to the people who build your assistant, and we stay with you after launch.

  1. Step 1

    Talk

    We listen to your business and find the work that eats your team's time.

  2. Step 2

    Design

    We map the conversations, data and handoffs, and agree what success looks like.

  3. Step 3

    Pilot

    We build a small working version and test it with your real messages and calls.

  4. Step 4

    Launch and improve

    We go live, watch the results and keep making it better with you.

How we protect your work

Careful with your data. Honest about the limits.

Read-only by default

We connect to your data with the minimum access needed, and agree who can see what before we start.

Your rules, in your words

Policies and compliance rules are written in plain language by you. The AI works from them and shows the exact words it used.

People stay in charge

When the assistant is unsure, or a customer is upset, it hands over to your team with the full conversation.

Honest about limits

We test on your own recordings first, we tell you where the AI is weak, and we do not promise accuracy figures we cannot back up.

Questions about data or security? Read the FAQ

Let's talk

What should we build together?

Every project starts with a conversation. Call, message or email us and we will reply with ideas and a plan.